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Available for Q4 projects

WhatI do

I do my best work on knotty problems, with people who are generous with what they know. Odelle takes on a small number of projects a year.

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my services

Productdesign

Taking a product from a rough idea to a finished interface people can use without a manual.

Webdesign

Clear visual direction and a tidy structure, so a site is as effective as it is memorable.

Designsystems

Reusable visual systems that make a product quicker to design, build and grow.

Creativedirection

Looking after the look, tone and feel of a project so every decision pulls the same way.

How I
work

  1. Discover

    First, I get familiar with the problem, the people and the bigger picture.

    Step 01

  2. Define

    I turn what I have learnt into a clear direction, a structure and a short list of priorities.

    Step 02

  3. Design

    Then I make the thing: rough sketches first, then screens, then something you can click.

    Step 03

  4. Deliver

    Finally I hand over with care and stay close while it is built, so it ships as intended.

    Step 04

Core
capabilities

Strategy

  • Research
  • Product strategy
  • User flows
  • Design strategy
  • Information architecture

Design

  • UI design
  • UX design
  • Web design
  • Interaction design
  • Prototyping

Systems

  • Component libraries
  • Design systems
  • Design tokens
  • Responsive design

Motion

  • Transitions
  • Micro-interactions
  • Motion direction
  • Prototyping

FAQ

Question

User

Does Odelle design websites, or only digital products?

Both. Alongside app and dashboard design, Odelle designs websites and landing pages with a storytelling approach, not just good looking pages.

Question

User

What does the product design process look like?

Four steps: discover the real problem, define the direction, design and test ideas quickly, then deliver with care. Harrow Health and Clipbook are good examples of this in action.

Question

User

Does Odelle build design systems, or just individual screens?

Yes to systems, especially for multi team work like Longfield, where a shared design language and reusable components are what let a product scale.

Question

User

What does creative direction mean here?

It means guiding the overall look, tone and experience of a project, so every decision about colour, motion and storytelling stays consistent and serves the business goals.

Read every question

Let's talk

I do my best work on knotty problems, with people who are generous with what they know. If that sounds like your project, I would love to hear about it.